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AUNG GABAR

AUNG GABAR

AUNG GABAR: Revamping with a stronger brand and a refreshed design

AUNG GABAR: Revamping with a stronger brand and a refreshed design

( Project Overview )

At AGB Communication, I had the opportunity to work to revamp the page and aspects of the homepage for Aung gabar main website. The goal here was to make a complete overhaul of the entire page, keeping the overall brand style of the site intact, and adding usability and aesthetic refinements to the homepage.

At AGB Communication, I had the opportunity to work to revamp the page and aspects of the homepage for Aung gabar main website. The goal here was to make a complete overhaul of the entire page, keeping the overall brand style of the site intact, and adding usability and aesthetic refinements to the homepage.

Project Duration

Project Duration

1 month

1 month

My Role

My Role

Sole Product Designer

Sole Product Designer

Tools

Tools

Figma

Figma

Problem Challenges

The original website has its own feature and design. But it has user experience issues

The original website has its own feature and design. But it has user experience issues

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Overwhelming information in one place

Overwhelming information in one place

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Some pages don't clearly explain their purpose, so it's easy for users to feel lost.

Some pages don't clearly explain their purpose, so it's easy for users to feel lost.

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Images and text aren't consistently aligned, which makes the layout feel messy.

Images and text aren't consistently aligned, which makes the layout feel messy.

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The typography lacks a clear hierarchy, making it harder to scan and focus on important information.

The typography lacks a clear hierarchy, making it harder to scan and focus on important information.

Goals

The goal of this redesign was to simplify the overall user experience by organizing content into a clearer structure, improving navigation, and creating a cleaner, more consistent visual layout.

Concept

The concept focused on rethinking the overall experience while keeping the website's original purpose intact. The goal was to create a cleaner, more intuitive design that made content easier to navigate and highlighted the most important information without overwhelming users.

Below is a sample of how the updated design would look, providing an early preview of the visual direction before the rest of the website was designed.

Wireframes

After establishing the overall design direction with the concept, I moved on to creating wireframes for the remaining pages. This allowed me to organize the content, refine the layouts, and ensure a consistent structure before developing the final high-fidelity designs.

Sitemap

In this project, new content pages such as business page need to be designed and implemented. Each page was designed to be its mini website that had independent functions. In the new site, they want to merge export import page and product page into one page. The sitemap below organizes the order of these pages and the relations between them.

Home

Import / Export

Manufacture

Category

Brands

Products

About Us

Products

Business

News & Events

Contact Us

Redesign the process

The new pages' visual design reflects the brand's traits, aiming for a soft, warm, and lively feel. They maintain a consistent design system while adding a touch of individuality to each page.

Thank You For Reading !!!

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